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Thursday, October 8, 2020

Kassi Ashton Partners With Harley Davidson

Badlands of Indiana (October 8, 2020) - Missouri-born country talent Kassi Ashton has released a new song title “Black Motorcycle.” It coincides with the announcement of the MCA Nashville artist’s partnership with the Harley-Davidson motor company as one of its brand ambassadors. 

The track "Black Motorcycle" captured the company’s imagination when Ashton performed it for several employees in Milwaukee Wisconsin last year. “I grew up on motorcycles and to me they’ve always felt like freedom mixed with a tiny bit of discipline,” she says. “Part of what drew me to motorcycles, was not just that Dad always had one and Mom was always on the back of one – it was that when Dad would pick me up on the back of his motorcycle, it was this freeing moment to breathe.”

Ashton and her father visited the Harley-Davidson Museum last November and were treated to a private tour of the H-D archives in Milwaukee, Wisconsin. 

Speaking about the song, Kassi says of “Black Motorcycle”: “I’ve always in my head kind of considered my music motorcycle country. I like music with weight at the bottom. That’s freeing and moving, but still sits down here”. “Part of my love for that being gritty and bottom-ended comes from the sound of a motorcycle. When you sit on it and it rumbles through you – I want the music to do the same thing.”

She was described by Rolling Stone as “a devilish songwriter who isn’t afraid to flip convention on its head.”